Are You Really Familiar With WordPress?
Since I have worked with WordPress so much, I feel I know it really well, I am currently working on a rapid expansion program. I am taking 3 sites, and I have the following things prepared and completed already. I have all of my legal pages done, I have a contact page completed, I have a sitemap page completed as well.
All of the plugins I plan on using are in place and ready to go. I also have an excel keyword analysis spread sheet completed. I have set up a Google Analytics account, I have a site email address set up as well.
All of my settings pages are set and ready to go. Very important as well is that I have the best sellers for products sold on Amazon set up in an Excel spread sheet as well. I have decided on the top 5 best Amazon products that I plan on writing reviews for, I have them set up as placeholder posts that are ready to be written.
Something very important I believe is that I have set up all of my product review pages as follow and no index with Google, or other search engine bots.
What I Do Best?
Whew, that is quite a bit that is set to go. This has been my specialty all along, I can set these up accurately and quickly. My Big Problem has been what comes next. WRITING CONTENT.
As I said last week the biggest of the BIGS is the content on the site. This is where I always stumbled. So the object now, is to set the goals for how much content I need to write and set up a plan to get this accomplished.
How Do You Best Write Content?
What I am asking here is how do you decide what to write for content? I have learned to look at the top keywords or keyword phrase that I have found, and then I organize similar keywords into little keyword blocks or neighborhoods, then I will look at a block of 4 keyword phrases and determine I will have a better chance to rank for those keywords than some of the other keyword groupings. So then I write a unique content article that centers around those 4 keywords.
Once the article has been written as a rough draft, I then will spend time proper formatting the page, cleaning up grammatical, spelling, and punctuation errors as well.
Once I am satisfied with that I proceed to add images to my page or post, and then the page is open to be indexed by Google. Up to that point on the readings setting I have discouraged search engines from indexing anything on my site.
I Now Have Questions?
According to how Ryan teachings it, you want to write your supporting content pages first, before you starting adding product reviews to your site. I have had some other teachers teach the same thing. Write supporting content, at least 800 word articles, first, get them indexed by Google before you add in product links, and do product review pages.
Here comes a question though, I have had successful marketers that say to go after big selling products, hot sellers, in Amazon, by writing a review of these products. Do the reviews first, then,add the supporting pages next. Obviously you will want to do that shortly after you have done the product review pages.
Which way is best and does it really matter or is it dis-advantageous long term to do it that way? I would like some input from Ryan on this. Another question would be, which way can you make more money? How about which way is your quickest way to sales?
RYAN'S THOUGHTS & COMMENTS
Content writing is one of the most important aspects to building Amazon affiliate sites or really any website for that matter (assuming that you want free, targeted search engine traffic for the site).
I've adopted this one tactic for content writing: write a useful, informative article that will help people solve a problem or answer a specific question of theirs.
Bottom line - search engines will not give you long-term traffic unless you follow the tactic I mentioned above.
Which Came First - Content or Advertising?
George asked a great question about content writing, product review pages and advertising - which should you do first and why do some marketers recommend the opposite of what I teach?
In many cases where you see two successful marketers recommending opposite tactics, they may both work. While the obvious differences stand out, there are often underlying tactics in the overall strategy that change the way something is done.
In this specific example, many marketers that recommend making the product review as the star will not depend on free search traffic. Their overall strategy often involves viral marketing and/or advertising to drive traffic, so the content and structure of the website may not be as important as it is with the sites that I build.
Both tactics work just fine, but I have my reasons why I do it my way. Longevity is the #1 reason and free, automated traffic is #2. When I build an Amazon site, I often will let it sit there untouched for a year or more (so I can move on to build other sites). With this approach, it is important that my sites receive free, targeted traffic on a regular basis without me having to do anything at all once the site is complete. It is also important that this traffic continues for a long time.
Since my approach heavily depends on search engine traffic, I have had to adjust how I build the site to ensure that those two things will work out as planned. Sometimes this may mean making sacrifices between what is best for my website visitor and what might earn me the most money.
Making a product review page the star of your website is a viable approach because it is effective at converting traffic into sales. However, I'm not sold on the long-term viability of this approach without having to baby the site with constant updates and/or driving your own traffic to it (which may even involve paying for that traffic).
For power users that want to build less sites and focus more on the marketing end, the product review first approach may be the best choice for you. However, I don't use that tactic myself nor do I teach it to beginners because it often involves more work and higher costs in the long run.
As an affiliate, if you can't bring something unique to your site that visitors can't find on other sites, why should they visit your site and buy the product through you? Others will simply try to force the sales, which can work, but I'm just not a personal fan of that approach.
In my opinion, some of those other approaches may lead you to get your first sale faster, but I believe my approach wins in the long-run (or else I wouldn't be doing it). In reality, I view it as a choice between making $1 today and making $1/month for years to come.
Popular Product Promotion
Hot selling products on Amazon can be great sellers, but you again have to consider how you'll be getting traffic to your site to sell that product.
Take this example - the Kindle Fire. This is probably one of, if not the #1 selling product on Amazon. If you build a website for this product, how will you get traffic to it? Unfortunately, your site would just be one of thousands, if not millions, with content about this product. Why would Google choose to put a new website in the top 10 for a product like this? If you are among the first people to write about the product, it is a different story, but most of the best-selling Amazon products are too late in that process for you to be among the first sites to write about it.
When it comes to search engine rankings, competition simply ends up being too high to get traffic for the best-selling products. This is why I tend to pick less popular products (but still proven sellers on Amazon).
On the other end of the spectrum, the other marketers that are targeting the best-selling products are likely not depending on search engine traffic. Their top sources of traffic are often social media, videos and/or advertising. Yes, the approach works, but this approach has it's drawbacks. The main thing is that I don't find it to be newbie friendly because it involves more complex marketing strategies and often monetary investment for advertising (which means more risk). The average newcomer to Amazon marketing doesn't want to spend $100 on Facebook ads to get started. Even if the pro marketer has figured it out, there is often a steep learning curve for that type of marketing, so beginners often simply waste time and money.
I've spent decades experimenting with websites, content writing, search engines, social media and advertising. As a result, I've thoroughly thought about everything when putting together my approach for Amazon site building (and even failed quite a few times in the process). What I practice myself these days and what I teach to others is my approach that I've found to be the most reliable and is designed to continue to work for years to come.
Think about this from a career perspective: Would you do something cutthroat at your "9-5 job" if it meant a fast promotion and pay raise but could result in your termination a few months / years down the line? I honestly feel like some other strategies border on that.
Don't get me wrong, I'm not saying that all other strategies are doomed for long-term failure, but I do know that they exist.
Whatever approach you decide to take with writing your content for Amazon affiliate websites, step back for a moment and ask yourself this: Does my approach offer any value for website visitors or is it just there to sell a product? What I like to do is remove advertising from a site and see if there is still a point to the site - if there isn't, there is no reason why search engines will respect it long-term (so your strategy better not depend on search traffic if this is the case).
Ultimately, just try to be smart about your approach and also pick what works best for you. Some people love the marketing end, even if it means constant work or investment. Others prefer hands-free income with low investment (like myself), so I focus on what is necessary to achieve that (great articles that search engines will love for many years, if not forever).